Esmeralda van Rensburg’s Physiotherapy practice contacted me requesting a new logo design, along with a new website. The client wanted a stylized icon symbolizing the fluid lines of a dancer. I started with a rough sketch of a dancer jumping, and symplified it down to a line drawing. I also used the placement of the lines to subtly portray an E and an R in the dynamic abstract shape which represents a dancer.
The website is built on the WordPress platform, using a free theme tweaked to fit in with the client’s requirements.
