This logo package was a gift from one of my clients to his girlfriend. She started a cupcake company, and needed a new logo and stationary items. My aim when creating a logo is to have something that will work in flat black and white, so I try to keep my design simplified and to the point. When I presented her with the first to proofs, it became clear that she wanted something more illustrative and complex. I could not dissuade her, so the final result is quite detail intensive.
proof 01
proof 02
Final logo design.
Final logo design simplified back to black&white.
