Due to regulations around online gambling potentially changing in New Zealand, three mock casino projects were conceptualized and presented for consideration. One of these would be chosen to partner with a land-based casino. I was tasked to work as the illustrator on Kiwi’s Treasure. The timeline for this was very tight, and we had to have a mock website ready to present in a two-week time frame. AI image generation was used in the initial ideation phase, after which I illustrated the main characters, incorporating digital illustration with Photoshop image bashing – using bits and pieces of AI-generated images selectively. After the character was established, we moved on to creating scenery – training AI image generators to stick to the theme, style, and atmosphere created by the initial scene. All scenes do however go through a process where we refine and stylize the scene more in Photoshop.

Once the Acquisition site was approved, my Retention colleagues and I created supporting material used within the Retention Space. These include images for the in-product Lobbies, as well as material used in campaigns and comms.